About Us

NOT RIGHT NOW

Not Right Now was born from a shared belief:

Life moves fast. Too fast.

There is always another email to answer, another task to complete, another notification demanding attention.

We created Not Right Now as a reminder to slow down and enjoy the moments that truly matter.

Inspired by Mediterranean summers, coastal escapes and effortless femininity, our collections are designed for sunset dinners, spontaneous adventures, weekends by the sea and unforgettable memories.

Every piece is carefully selected to make women feel confident, elegant and free.

More than fashion, Not Right Now is a mindset.

A reminder to pause, be present and embrace the beauty of the moment.

Because sometimes the most powerful thing you can say is:

Not Right Now.

We're enjoying this moment.